Wednesday, January 24, 2007

Data Lessons

1. Always check data distribution with respect to:
a. TIME
b. Locations (Regions, Cities, etc)
c. Age
d. Gender
e. Income
f. Any other characteristics that one cannot have 95% of observations from only one category in them!!!!

2. Never EVER think data is SAFE! No data is!!!!
Be PARANOID ABOUT IT!!!!!!

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